Big Holler Outdoors
I designed the logo for Big Holler Outdoors in 2017 while working for Sugar Design Studio. The client came in with a good idea of what he wanted, but he was unsure how to take that idea and make it look "clean and modern". We decided to make the logo what I'll call "sticker-ready" so we could have a die-cut sticker thats easy to apply to products (and cover old the old logo without reprinting labels). I was able to help him get through these issues relatively quickly, and after landing on the typeface, I ended up spending more time on the illustrated deer than anything! We went back and forth several times adjusting the size and positioning of the head, ears and antlers to nail the proper age of this North American Whitetail. It's always fun working with someone passionate enough about their field, and their own brand to dwell on these details the way I would in there shoes.