Prehistoric Brewing Company

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Logo Design

I designed the logo for Prehistoric Brewing in fall 2017 at Sugar Design Studio. The clients had just announced their plans to open a brewery in Springfield Missouri, a town that (thankfully) has several other craft breweries. They had an idea of the attitude they wanted their company to have, and also something they liked for a logo. After meeting with them, we decided that we all wanted to do the logo (of course we did, it's a brewery). We each pursued our favorite of a few sketches we did, mine being a reimagining of the subject matter they had liked at the beginning, a volcano. Eventually they were convinced to go with mine, which we placed in a triangle, to further separate it from other beer logos. I think the results speak for themselves... I'm really proud of this...

 
 

 
 

Logo Varients

 
 
 
A purely typographic version of the logo (set in one of my favorite typefaces  DDC Hardware ).

A purely typographic version of the logo (set in one of my favorite typefaces DDC Hardware).

 
 
 
A purely iconic version with the logotype removed.

A purely iconic version with the logotype removed.

 
 
 
The grayscale version of the logo, which I love (I really went for the black & white movie grayscale).

The grayscale version of the logo, which I love (I really went for the black & white movie grayscale).

 
 

 
 

Previous Versions

 
 
 
Several earlier ideas for the logo, with varieing shapes and colors.

Several earlier ideas for the logo, with varieing shapes and colors.

 
 
 
 
 

 
 

Motion Design

 
 
 
 
 

 
 

Detail Shots

 
 
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